Why has the packaging changed on a GROWN ALCHEMIST product I have previously bought?Updated 2 months ago
We have upgraded our formulations around the world to help improve environmental credentials and to provide a more consistent product experience. The overall look, feel, efficacy and formulas of our most-loved products are the same, though you may notice a cleaner and more compelling sensorial moment through our fragrances, due to the removal of benzyl alcohol which can interfere with fragrance profiles. Every single product now benefits from additional dermatological testing and user trials, with full traceability on all ingredients. In our effort to deliver a consistent global product, you may notice some small changes to names or packaging.